KONY 2012 filmmaker Jason Russell first met Jacob when he visited Uganda in 2003
Kony 2012 is a film created by Invisible Children, Inc. which became a viral video.The film’s purpose is to promote the charity’s ‘Stop Kony’ movement to make indicted Ugandan war criminal Joseph Kony internationally known in order to arrest him in 2012.
The film has spread virally.As of 9 March 2012, the film currently has over 14.4 million views on Vimeo,and over 55 million views on video-sharing website YouTube, with other viewing emanating from a central “Kony2012″ website operated by Invisible Children. The intense exposure of the video caused the “Kony 2012″ website to crash shortly after it began gaining widespread popularity.[12] The video has also seen a number of celebrities endorsing the campaign including Rihanna, Taylor Swift, Christina Milian, Nicki Minaj, Bill Gates and Kim Kardashian.On April 20, 2012, as part of the campaign, supporters will put up posters promotingKony 2012 in their home towns. Invisible Children offers posters from an online shop in an attempt to gain wider recognition on the issue. They have also created action kits that include campaign buttons, posters, bracelets, and stickers to help spread awareness.
Directed by
Jason Russell
Produced by
Kimmy Vandivort
Heather Longerbeam
Chad Clendinen
Noelle Jouglet
Written by
Jason Russell
Jedidiah Jenkins
Kathryn Lang
Danica Russell
Ben Keesey
Azy Groth
Narrated by
Jason Russell
Cinematography
Jason Russell
Bobby Bailey
Laren Poole
Gavin Kelly
Chad Clendinen
Kevin Trout
Jay Salbert, Shannon Lynch
Editing by
Kevin Trout
Jay Salbert
Jesse Eslinger
Distributed by
Invisible Children Inc.
Release date(s)
March 5, 2012 (internet)
Running time
30 minutes
Country
United States
Language
English
Joseph Kony, leader of the Lord Resistance Movement
The Lord’s Resistance army leader, Joseph Kony, pictured in 2006. Photograph: Stuart Price/AP
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